SHI International Corp.
Social Media, Business Cards, Statements of Work Templates and RFPs, One Pagers, Campaigns
SHI set up to go through a light rebranding process of their visual identity. Through meeting with other key players, we grew the visual identity of SHI to have more identifiable aesthetic, added in an extended color palette and a new typeface for added visual intrigue.
Hex
#0067b1
CMYK
57, 100, 0, 2
RGB
0, 103, 77
Hex
#54b948
CMYK
69, 0, 100, 0
RGB
84, 185, 72
Hex
#ef4136
CMYK
0, 90, 85, 0
RGB
239, 65, 54
Hex
#99d9f7
CMYK
36, 1, 0, 0
RGB
153, 217, 247
Hex
#32a9fb
CMYK
64, 23, 0, 0
RGB
50, 169, 251
Hex
#003f75
CMYK
100, 57, 0, 45
RGB
0, 63, 117
Hex
#0f3658
CMYK
100, 80, 40, 32
RGB
15, 54, 88
Hex
#9acb54
CMYK
44, 0, 87, 0
RGB
154, 203, 84
Hex
#046763
CMYK
89, 40, 59, 22
RGB
4, 103, 99
Axia
All Capital Letters -
with exceptions
Class: Title/Subtitle Fonts
Versions: Black (Main), Regular, Italic
Helvetica Neue LT Std
Class: Logo Text, Body Text
Versions: Light, Roman (Main), Medium, Bold
2021© Cathy Tyska Design
